This page showcases branding work, logo designs, and apparel illustrations I did for clients and personal projects. Tottenham Hotspurs project is a personal project, I have no affiliation with the Hotspurs or Nike.
The Tottenham Project I’d deem as a “passion project”. Below is the brief and solution if you’d like to know the process I went through.
Brief: I’d design a jersey based off my favorite EPL football/soccer team, Tottenham Hotspurs. They are about to move into a new stadium, and I thought it would be a good opportunity to put together branding for a new jersey release.
Solution: The stadium’s architecture lent itself to a panel design, the different claddings of glass, metal panels and pre-cast concrete give a prominent feature. The metal panels work as a natural light filter as well as they also act as a unifying element in the appearance of the stadium. With that in mind I fully embraced that panel shape, and utilized it throughout the branding and the jersey, showcasing light to be filtered as the white secondary on the jersey.