NISHIKI BIKES - YOUTH DURANGO PROGRAM

The Durango is a long-standing model within the Nishiki bike program, and it was getting a frame re-haul. This was a good opportunity to introduce frame graphics as well as a color direction template that will allow for variety while maintaining the same visual story across all sizes.

The graphic is simple, with the intention of visual story being driven largely by the frame & other bike components. Using the handlebar, pedal, and rim colors, we had those then dictate the color to the graphic application on the bike.

Design Manager: Joe Poole

Graphic & Color: Casey Peckio