Virginia Dream
A soccer team based in Virgina that utilizes the crossroads of art, culture, and the beautiful game to create a brand larger than it’s immediate space. A variety of projects have come through this team to me, and that’s including but not limited to the crest, color direction, jersey designs, and matchday posters. I have worked year over year to refine their visual language to make sure there is cohesion while maintaining the individuality of the team/brand. This is a collection of recent and notable highlights through this creative journey.
Creative Directors: Lucas Mendes & Jared Soares
The Lucid Dream Kit - 2026 Season
The kit features two flowing lines in the club’s colors, symbolizing harmony and elegance. The classic Virginia Dream monogram appears on the collar in the club’s signature script, while three VD diamonds sit above the Nike swoosh, representing the club’s pillars: Sport, Art, and Humanity. On the back, custom numbers inspired by traditional Portuguese azulejo tiles pay homage to the heritage of the club’s leadership. The yoke features a special mark combining the Virginia Dream face logo with the iconic Nike emblem. Constructed with Nike Vaporknit technology, the Lucid Dreams Away Kit delivers the same performance-driven fit and feel worn by the players on the pitch.
Matchday Posters
Wanting to highlight the brand from a artistic perspective, the need for unique matchday posters/graphics for both UPSL & NPSL teams were decided on. Below is a gallery showing a small snippet of the elements & graphics explored in this particular ongoing project. This stretches both the creative muscles while maintaining the need to have a consistent brand voice..
