DSG Soccer

DSG is one of Dick’s Sporting Goods vertical brands that spans across several key categories, soccer being one I had the fortune of being involved in. DSG’s value is delivering performance styles at prices that fit. There are parts of this overall project that weren’t shown but should be noted: Market analysis to justify design, trend research to establish color and graphic themes, and the collaboration to understand the correct strategic approach to elevate this brand to be on par with or exceed other national brands in this sport from cost, performance, and an aesthetic standpoint.

The most recent development season also included a separate set of graphics for mini balls inspired by the upcoming world cup - including a host city collection! Wanting to make it a fun, we opted for unique individualized graphics for country& cities, but kept them in a general template so they came across as the same story. The only sad part was Italy ended up not qualifying…

Design Manager: Joe Poole

Graphics, Color Application & Renders: Casey Peckio & Joe Poole